No matter whether you are a web developer, online-casino owner, or content writer, you definitely want to work with websites that rank high on Google. A good website should have relevant high-quality content, clear calls to action, mobile optimization, and more. Yet, one of the most prominent elements of a good website is proper architecture. 

Keep in mind that on average, users spend less than 15 seconds on the page, while for niche sites, it can be anywhere between 1 and 2 minutes. If the site structure is unclear and it’s difficult to find information users need fast, this timeframe is even shorter. No wonder that BTC gambling sites by Winorama built with a minimal layout that highlights only the most important page elements —best real money online casinos, popular bonuses, gambling with crypto etc. 

So if you want to know how to boost the architecture of the already existing casino site, the following information will be valuable for you.    

Everything You Should Know About Casino Site Architecture

Every time you browse pages of any website, you deal with the website's architecture. It’s all about structuring the website. Its main aim is to reflect the goals of your business and satisfy customers.  

There are 4 main parts of the casino website architecture:

• Technical. Here, you should think through things like the website’s memory usage, storage, and underlying structure of an interface. 
• Functional. This part depends on the type of game that the online casino provides: video slots, card games, table games, video poker, arcade games or others. 
• The visual part defines what your website is going to look like.
• Security is especially important for sites such as online casinos, as it is necessary to protect the site from hacking and hacker attacks and ensure safe deposit and withdrawal of money.

For an ideal site architecture, elements such as a home page, categories, subcategories, and structure of individual posts need to be clear, easily understandable, and pleasant to the eye.  

Types of Website Structure

It makes no sense just to fill in your website with content in any way you like. All the data should be structured and organized. There are 4 main types of structure you can select from:  

Hierarchical model

It’s good for both simple and complex site structures. All the data is organized around a single home page. Then, it links to other sub-pages. This model is easy-to-use and familiar to a greater number of users. 

Sequential model

It implies step-by-step activities that can be organized in different sequences. You can opt for chronological, logical, or alphabetical options. Each page can contain links to other blocks. 

Matrix model

This variant is not common nowadays. It may seem rather complicated. There are no sequences or sub-ordering relationships. Users have to decide where they want to go next every time they open a new page, so there are many links on each of them under different topic groups. Nowadays the structure should be as simple as possible — that’s why this model is rare.    

Database model 

This option is based on the bottom-up approach. You tag all your content with tags that correspond to it, build a search algorithm, — and users can find what they’re looking for right from a home page. It’s worth mentioning that just this model is quite rare — as a rule, developers fix it with other types of structure to make them more convenient & boost conversions.     

Better Performance — Better User Experience 

Another thing you should pay attention to is page load time. You can hardly find a user who is ready to wait for ages until the necessary info appears. The optimal page load time is under 2 seconds. The same is true for a mobile version of the website. About 53% of users go away from the website if its mobile version takes more than 3 seconds to load. To reinforce your website speed, you can cut down redirects, leverage browser caching, optimize images, enable compression, etc. The online casino market is considered highly competitive, so reducing load times is one of the key factors that will differentiate you from your competitors.

The next important thing is the number of conversions. 79% of users won’t buy your products or order your services if they are not satisfied with the performance of your website. So, take action to improve it — for instance, you can reduce HTTP requests, enable lazy loading, and so on. 

Important Steps to Rearrange Content on the Website

Content is a core element of any website. If you want to enhance the architecture of your website, you need to structure the content properly. 

The first step you should take is to define your goals. Keeping your final destination — or vision — in mind, you’ll be able to decide on the winning design, website architecture model, and key elements of the pages.

The next step is to evaluate your content. It should be up-to-date, accurate, and clear. It’s better to gather your content first and only then think of the structure. Otherwise, you risk wasting your time on endless editing and redesigning. 

The third important step is to perform card sorting. It allows you to involve your users or your employees in prioritizing elements of the website’s structure and its content.         

If you want to achieve maximum results, you should also consider the following:

• Hire professionals. Despite the large numbers of online website builders that allow you to build your resource without any technical knowledge, it’s better to hire competent professionals to create a top-notch product. Free versions of website builders do not provide you with all options you need to create a really effective website that meets the needs of your business. Experts are able to do that.
• Keep up with the times. Technologies are very fast. Structure your website so it would be easy to adapt it to new user demands and design standards.   

Maintenance Is a Must 

If you think that creating a website is something that you should do once in order to benefit from it for many years, you are wrong. We’ve mentioned a necessity to adapt to technical advancements — plus, the goals of your business can change. Google ranking algorithms are also constantly changing and improving to serve users better. It should be possible to quickly adjust your website to these changes — that’s another reason why professional engineers are better than template constructors. They’ll maintain your website for you. 

Proper website architecture is a must to make your business flourish. It allows you to amplify the visibility of your platform and enhance its Google rankings.